Runaway Consumerism...It's your own fault.
In last week’s forum, we spent quite a bit of time on the idea of consumerism and its negative impact on people. Many people discussed the marketing schemes that businesses use to entrap the general populace into purchasing products they really don’t need. But, I have to ask, are we really so foolish to think that it is the marketer’s fault? We can think on our own, and choose to buy the products that we buy. The reason new products are created is because there is a demand for them. Granted, many commercials and advertisements can be influencing in younger audiences, especially when they are targeted at children. But then, can’t we teach our own children that they don’t need every new thing? We are capable of resistance. No one put a gun to the head of the man who bought the new 5-bladed razor. He bought it on his own volition.
Now I want to make sure that we don’t get too cynical and think that every new product is absolutely worthless. Some new products present great innovation. Back to the razor, for example. I happen to own a Gillette Fusion (The 5-bladed razor) and I must say that it is the best razor I have ever used. It catches all the hair in one stroke as opposed to taking many strokes over a given area. This saves time and reduces razor-burn. Some products, however, lean to the more ridiculous side. The new “dipping chocolate” from Hershey’s, for example. This amazing new product is in effect, solid chocolate in a small container. You put it in the microwave, and then you can dip food in it. How creative! I never would have thought to melt chocolate chips for the same result.
The problem lies in the laziness and apathy that the general public has grown accustomed to in the area of consumerism. People no longer research products and services to find the one which is the most fitting and economical. People want what’s culturally acceptable. No longer do kids and many adults care which cell phone gets the best service. They desire the slimmest phone with the most features, in the coolest colors. Rather than relying on our own individual tastes and intuitions, we buy magazines and books that tell us everything from what to eat, how to dress, how to decorate, to how to raise children and live a happy life. People sometimes have a hard time coping with their freedom of choice. They would rather not have to choose and research, it would just be easier for a large corporation to tell them exactly what they need. That’s why people have 2,200 terabytes of music storage space on their Mp3 players, even though there aren’t enough songs on earth to fill it. This is why they have 15 passenger Suburban’s for a family of four. When people start thinking for themselves and stop buying useless products, these products will disappear. Until then, look out for the new Blackberry with telepathic thought transfer technology, a 1,342 mega pixel camera, 12 gigabyte mp3 player, GPS tracking, and built in microwave oven. It’ll be sure to blow away the competition.
Now I want to make sure that we don’t get too cynical and think that every new product is absolutely worthless. Some new products present great innovation. Back to the razor, for example. I happen to own a Gillette Fusion (The 5-bladed razor) and I must say that it is the best razor I have ever used. It catches all the hair in one stroke as opposed to taking many strokes over a given area. This saves time and reduces razor-burn. Some products, however, lean to the more ridiculous side. The new “dipping chocolate” from Hershey’s, for example. This amazing new product is in effect, solid chocolate in a small container. You put it in the microwave, and then you can dip food in it. How creative! I never would have thought to melt chocolate chips for the same result.
The problem lies in the laziness and apathy that the general public has grown accustomed to in the area of consumerism. People no longer research products and services to find the one which is the most fitting and economical. People want what’s culturally acceptable. No longer do kids and many adults care which cell phone gets the best service. They desire the slimmest phone with the most features, in the coolest colors. Rather than relying on our own individual tastes and intuitions, we buy magazines and books that tell us everything from what to eat, how to dress, how to decorate, to how to raise children and live a happy life. People sometimes have a hard time coping with their freedom of choice. They would rather not have to choose and research, it would just be easier for a large corporation to tell them exactly what they need. That’s why people have 2,200 terabytes of music storage space on their Mp3 players, even though there aren’t enough songs on earth to fill it. This is why they have 15 passenger Suburban’s for a family of four. When people start thinking for themselves and stop buying useless products, these products will disappear. Until then, look out for the new Blackberry with telepathic thought transfer technology, a 1,342 mega pixel camera, 12 gigabyte mp3 player, GPS tracking, and built in microwave oven. It’ll be sure to blow away the competition.
